Kind to the Earth, kind to your hair.
Latest Collection
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Bridal Era - Large
Regular price $14.95 NZDRegular priceSale price $14.95 NZD -
Something Blue - Large
Regular price $14.95 NZDRegular priceSale price $14.95 NZD -
Bridal Era - Small
Regular price $14.95 NZDRegular priceSale price $14.95 NZD -
POPPY - Ivory
Regular price $14.95 NZDRegular priceSale price $14.95 NZD
Kind to the Earth, kind to your hair.
Hand crafted in Nelson, New Zealand since January 2020 from sustainable materials that are made to last.
Our very first Scrunchie.
The Poppy scrunchie was among the first scrunchies launched early 2020 and is still going strong today.
The Poppy scrunchie is a staple, made from 100% cotton fabric and available in Ivory, Pale Pink and Black.
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Made in New Zealand
Each product has been hand crafted in Nelson, New Zealand.
Sustainable sourcing
Our product fabrics are sourced sustainably. When possible we support small New Zealand businesses, such as the scrunchie tags. We feel proud to choose fabrics that are natural, recycled or remnant fabrics from other brands that could have gone to waste.
Our most common fabrics are cotton, linen and silk (which are almost always remnant left over fabrics from other brands). Every now and then we use a fabric made from pre- and post-consumer waste, an organic fabric or even an OEKO-TEX® certified fabric which we love to find.
Made to last
Sustainable Scrunch was launched early 2020 after I struggled to find a scrunchie that wouldn't end up breaking after a few wears. I wanted to create scrunchies that last for years and are made from quality materials. Our original scrunchies from 2020 are still going strong today, showing quality fabrics can last for years, even when worn and loved.
Sustainable packaging
Along with choosing sustainable materials for our scrunchies, we also choose to use sustainable and eco friendly materials throughout the packaging process.
The packaging is sourced from suppliers both in and out of New Zealand, including compostable courier bags from R3Pack, eco friendly tissue paper from No Issue, recycled card stock for our thank you cards and scrunchie cards and



